RBC Thursday Group

This won’t be that bad, I promise.

Websites,

Do you need one?

I’ll skip the suspense, yes.

A website is the home of your brand.

Users form an opinion about a website in 0.5 seconds, Half of internet users say that they use website design as a factor to formulate their opinion on a business. 38% of users won’t engage with a website if its layout is unattractive.

71% of businesses have a website in 2023.

29% of business is conducted online.

 

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Credibility, 75% of online users accepted to judge a company’s credibility based on its website’s design.

A website showcases your expertise.

Your website is away from the crowd.

A professional website confers legitimacy.

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40% of users will leave a site if take more than three seconds to load

Forty percent of internet users have reported abandoning a website if it takes more than three seconds to load. This shows that website loading speed is a crucial factor for user engagement and satisfaction. A slow website can lead to frustration and loss of potential customers. It’s important for businesses to prioritize website performance to ensure they are providing a positive user experience.

 

 

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Purpose of a Website

Simple, Sell.

Turn prospects into customers.

Website users spend an average of 5.59 seconds looking at written content on a site. No need for a novel, get to the point.

Put calls to action (CTAs) all over, whatever you want people to do on your site, encourage them too. Seven out of 10 small business websites don’t include a call to action, don’t be one of them. Let people know what you want them to do.

Ready to Get Started?

61% of People

say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site: Forbes Advisor

 

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Make it Clear

On average, website users spend about 6.44 seconds looking at the main navigation menu on a site. This reflects the importance of having a clear and easily accessible navigation menu for a positive user experience. A well-designed navigation menu can help users quickly find what they are looking for, improving the overall efficiency of the site

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Maximize Your ROI

Show your biggest and best stuff! If you’ve worked with major brands, or have worked on something you’re really proud of, feature it!

Use video, early and often

Show people you can do what you offer. Including videos on a website can increase time spent on a page by 88%. The average time spent on a page is 54 seconds. The average time spent on pages with video is six minutes. Not only does that increase your chance at conversions, but it google loves it when people interact with your page.

Sell a Product

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Sell your Service

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Entertain & Inform

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SEO, what is that?

Search Engine Optimization, help google find you.

  • Google Analytics, get them crawling your site
  • See who’s coming to your site, where from, and what they’re doing
  • RankMath, set keywords, and meta tags to help your customers find you

92% of global traffic comes from Google (Semrush). With Google accounting for 91.54% of global online traffic, its impact on digital strategies is undeniable.

Show Proof

Use Examples of your work

Customer Testimonials

Use a Case Study

CaseStudy

Your Website Can Make up for Some of the Fading Social Media Reach

If you think having a social media page is enough to attract new customers, think again. It is not enough to have a Facebook page because every other business has one. As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.

As social media’s reach declines, having a website is more important than ever. A website is a great way to control your content and ensure your audience can always find you. It’s also a much more reliable platform—while social media platforms come and go, your website will always be there as long as you keep it up.

Mobile Matters, a lot

Optimize for mobile, In North America, 45% of web traffic comes from mobile devices (Statista).

Users are 67% more likely to make a purchase if the website is mobile-friendly

88% of online users won’t return to a site after a bad experience, if your site is bad.

You’re losing customers.

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Social media is for marketing

Your website is for selling

Facebook, Instagram, Twitter, TikTok, Youtube, Reddit, Pinterest, and who knows how many more really. The one thing they all have in common, if you’re selling something, you’re getting crushed by the algorithm. Provide value to your audience, entertain, educate, engage, or empower them. Remember it this way, people love to window shop, they hate being sold too. Use your platforms as a funnel to your website, that’s where you convert.

Good

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Bad

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CRM, Automate your Sales and Communcations

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CAPTURE

Capture leads using landing pages, surveys, forms, calendars, social media, inbound phone system & more!

NURTURE

Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!

CLOSE

Collect payments, schedule appointments, and track analytics!

Email marketing, 36:1 ROI

Whether your sending offers to existing customers, welcome offers to new, or cold emails to a new prospect email campaigns are some of the most effective forms of marketing today.

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Thank You

Also, more CTAs at the bottom of every page.